| Title | Me Too Act Too (#MeToo #ActToo) |
| Agency | FCB/SIX |
| Campaign | Me Too Act Too |
| Advertiser | Me Too Movement |
| Brand | Me Too |
| Date of First Broadcast/Publication | 2020 / 10 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | The FCB/SIX team is working with #metoo founder Tarana Burke, whose mission is to demonstrate that #metoo is more than just a hashtag by showing not only victims but advocates and allies alike how they can take tangible actions to join the fight against sexual violence, which is on the rise during COVID. When a user completes an action at the digital hub, they are given a unique block that gets added to a blockchain-powered indelible record, creating a new way to write history. Each block becomes a piece of a digital mural honoring the movement’s iconic forebears, and the campaign is carried out with other creative extensions, such as digital billboards that go live in Times Square on October 15. |
| Media Type | Web Film |
| Length | |
| More Information | ActToo.MeTooMVMT.org |
| Post Production | Alter Ego |
| Chief Creative Officer | Ian Mackenzie |
| Creative Partner | Fred Levron |
| Chief Creative Officer | Karin Onsager-Birch |
| Executive Creative Director | Colin Craig |
| Art Director | Noella Choi |
| Associate Creative Director | Andrew Bernardi |
| Art Director | Alice Blastorah |
| Art Director | Sarah Ranney |
| Copywriter | Erika Yost |
| Creative Director | Kyle Lamb |
| Copywriter | Alex Ieletzky |
| Esra Tasdemir | |
| Copywriter | Dana Kingstone |
| Copywriter | Adrianna Casuga |
| Copywriter | Paula Purdon |
| Retoucher | David Woodger |
| Strategist | Simran Kaur |
| EVP Global Strategy Officer | Fern Potter |
| EVP | Anna Percy-Dove |
| Strategy | Anna Percy-Dove |
| Senior Business Analyst | Aditi Raina |
| UX Designer | Tony Di Ciero |
| Global President | Andrea Cook |
| Lead Account Director | Fraser Jackson |
| Lead Senior Integrated Producer | Ashley Whitaker |
| Project Manager | Gillian Morrison |
| Production Company Producer | Kat Forester |
| Chief Technology Offier | Jacob Ciesielski |
| Director of Technology | Luiz Costa |
| Senior QA | Natalia Zadorozhna |
| Back-End Developer | Christopher Ghouchandra |
| Data Architect | Val Nasquidashvili |
| Developer (banners) | Quy Ngo |
| Developer | Heung Lee |
| Programmer | Heung Lee |
| Consultant | James Durham |
| Global Chief Marketing Officer | Brandon Cooke |
| Director | Alison Lutsky |
| Global Initiatives | Alison Lutsky |
| Production Company | Stink Films |
| Editing Company | School Editorial |
| Executive Director & Founder | Tarana Burke |
| Chief Executive Officer | Dani Ayers |
| Chief Communications Officer | Denise Beek |
| Operations & Finance Associate | Candice Crawford |
| Digital Strategist | Luann Tan |
| Communications Strategist | Kellee Terrell |
| Programs Consultant | Nikita Mitchell |
| Former Social Work Fellow | Becca Litwin |
| Special Projects and Global Consultant | Celeste Faison |