Throughout a sequence of vignettes and using a light-hearted tone of voice the viewer is introduced to the first coffee machine with Amazon Alexa built-in. The film portraits different interactions with the machine as word-of-mouth spreads to showcase a variety of features and possibilities. All this to reinforce Lavazza A Modo Mio’s mission: bring the coffee bar experience to every household.
The coffee machine is the true hero of the campaign that shows its skills, expertise, sense of humour and portraits interactions with different characters as word-of-mouth spreads about its features. The star product plays, for once, an active part in the film, not just featuring traditional beautiful product shots.
Philosophy
From October 11th UK audiences will be officially presented to the latest innovation in the world of coffee: a coffee machine that talks. That is the result of a partnership between Italian coffee manufacturer Lavazza and technology company Amazon, who worked together to create the new A Modo Mio Voicy, the first mass-produced coffee machine with Alexa integrated system.
Problem
With the new Lavazza A Modo Mio Voicy coffee lovers can request coffee by voice (or through the Piacere Lavazza app), set personalised coffees for every occasion, and never run out, since Alexa alerts them when capsules are low. All this is in addition to Alexa’s regular features. That is the result of a partnership between Italian coffee manufacturer Lavazza and technology company Amazon, who worked together to create the new A Modo Mio Voicy, the first mass-produced coffee machine with Alexa integrated system.