| Title | More than Italian |
| Agency | VML Italia |
| Campaign | More Than Italian |
| Advertiser | Lavazza |
| Brand | Lavazza |
| Posted | November 2019 |
| Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
| Story | The campaign is an integral part of the launch of "More Than Italian" as a new global Lavazza platform: from espresso to cappuccino, from the flat white to filtered coffee, Lavazza puts all the experience, the Italian spirit and the innovative spirit into every preparation that has always characterized the brand.Taking advantage of the premium, fashion and at times surreal style of the Sing Singing duo of photographers, the Lavazza coffee system has been synthesized into an idea with a strong visual impact. A model sips a Lavazza espresso in an almost psychedelic place, full of elements that recall the world of Italian design in the 70s. Co-protagonists of the shot, the different Lavazza preparations float like magic inside the environment. |
| Media Type | |
| Executive Creative Director | Francesco Poletti |
| Creative Director | Cristian Comand |
| Creative Director, Copywriter | Rafael Genu |
| Art Director | Francesco Sgritta |
| Senior Copywriter | Davide Labò |
| Executive Client Lead | Veronica Pagani |
| Account Director | Valeria Pedrazzini |
| Photographer | Sing-Sing |
| Producer | Meghan Gallagher |
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