Tom Darbyshire
Executive Creative Director at BBDO New York
New York, United States
TitleProper Order
Agency
Campaign Proper Order
Advertiser CVS Caremark Corporation
Brand CVS
Date of First Broadcast/Publication 2018
Business Sector Drugstores, Specialty Stores
Philosophy Script (English);Some things in the order proper need done to be;Such as prescriptions taking;But Americans up to fifty percent of properly take don’t;So easier labels to follow CVS Pharmacy made;By prescriptions taking in the order proper, work better they can;A message Pharmacy CVS from;Entry Summary;This spot ran only in the U.S. Native English speakers will instantly realize that the words of the script have been rearranged so that they feel jumbled, while still conveying a coherent message.?;Brief Explanation;To call attention to the fact that prescriptions are more effective when taken in the proper order, the announcer actually delivers the message using words that are OUT of order. The service being advertised is a prescription labeling system that helps people take their medication at the right times.
Media Type Radio
Length
Agency Account Team
Agency Account Team
Agency Account Team
Partnerships Director
Head of Partnerships
Partnerships Director
Global Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Director of Integrated Production
Sound Engineer
Music Prod Company
Music Producer

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