| Title | The Levellers |
| Agency | Roose & Partners |
| Campaign | The Levellers |
| Advertiser | Kingfisher Plc. |
| Brand | MVC |
| Posted | March 2000 |
| Product | Music and Videos |
| Business Sector | Retail, Distribution & Restaurants |
| Tagline | Our Choice of the Best Music and Videos |
| Story | MVC: BUILDING A RETAIL BRAND FROM SCRATCH When Kingfisher appointed Roose to handle their new, low cost music and video retail concept, it comprised just 3 stores. Today, MVC is a successful nationwide chain, with 90 outlets and rising. The specialist retail skill that Roose have contributed to the MVC success story embraces consistent expression of brand values (a calmer, more user-friendly atmosphere than many music stores); all aspects of publicity for new store openings; and putting together tailor-made co-operative advertising packages, both for press and Christmas TV. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Creative Director | Nick Fordham |
| Copywriter | Neil Chappell |
| Art Director | Phil Gooch |
| Agency Producer | Mary Anne Clair-Ford |
| Actor / Celebrity | Stuart Maconie |
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