Jaume Badia
Executive Creative Director at DDB Madrid
Barcelona, Spain
TitleThe Future Will be Silent Too 1
Agency
Campaign The Future Will be Silent Too
Advertiser Volkswagen
Brand Audi
Date of First Broadcast/Publication 2018 / 4
Business Sector Cars
Philosophy Audi always has a lot to say, even if silent. This time the car brand makes e-tron, its electric and silent technology, the main character in a new print campaign. The print ads represent the silent graphically through silent movie intertitles, showing different scenes in which the car is the main character. With the concept “The future will be silent too” Audi introduces an innovative technology that guarantees less emissions, more power, more autonomy and a totally soundless drive experience.
Media Type Print
Executive Creative Director
General Creative Director
Creative Director
Art Director
Copywriter
Producer
Account Director
Account Manager
Account Manager
Illustration and retouching Wild Pony Studio

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