La Halde - "Young Men"

Publicis Consultants

Publicis Consultants Paris, France

Awards

3740

Brand: La Halde
Country: France

Advertiser: HALDE

Title	Young Men
Title (original language)	Jeunes Hommes
Agency	Publicis Consultants
Campaign	Civic information campaign - Halde
Advertiser	HALDE
Brand	La Halde
Date of First Broadcast/Publication	2006 / 11
Business Sector	Racial/Ethnic/Minority/Disability Awareness
Tagline	Equality is to be shown and applied
Tagline (original language)	L'égalité ça s'affiche et ça s'applique
Story	The information campaign adopts a simple tone and draws attention to it, thanks to a sober campaign which avoids the stereotyped illustrations of diversity. THE CREATIVE CONCEPT: A closed door: symbol of discrimination, which we chose for the campaign message. The closed door also represents what the victim feels. The open door remains the symbol of the HALDE action, meaning not to prevent The institutional campaign signature equality is to be shown and applied wants to sound like a warning, but also like a commitment in the fight against those who may practise discrimination.
Philosophy	The challenge of the information campaign is to promote and publicize the HALDE, its missions and how to refer the matter to it in the event of discrimination. It is also a question of applying the equality principle. To establish the HALDE reputation, to inform the victims of discrimination and the potential authors of discrimination of its existence, to explain that there are various forms of discrimination and that everyone can be concerned once in his life. such are the objectives of the Campaign.
Philosophy (original language)	Rappeler la loi sans pour autant jouer les moralisateurs.
Problem	HALDE must face two major challenges in 2006 and 2007 for which we were chosen as the result of a pitch: - To incite victims to make themselves known and therefore to receive an increasing number of victims complaints; it is urgent to create a true HALDE reflex. Developing a good reputation is its challenge. - To significantly change peoples mentality both present and future, i.e. to restore and safeguard the Republican principle of equality. A behavioural change is at the stake
Problem (original language)	Mettre en lumière laction de la HALDE et démontrer son utilité.
Media Type	Print
Market	France
Creative Director	Turlotte Philippe
Creative Director	Amy Philippe
Art Director	Nicolas Faux
Account Manager	Florence de Haas
Advertising Manager	Marylène Courivaud