Thai Health Promotion Foundation - "Duodenum Girl"

The Leo Burnett Group Thailand

The Leo Burnett Group Thailand Bangkok, Thailand

6274

This ad is part of the ACT Responsible Collection

Brand: Thai Health Promotion Foundation
Country: Thailand

Advertiser: Thai Health Promotion Foundation

Title	Duodenum Girl
Agency	The Leo Burnett Group Thailand
Campaign	Go for more veggies
Advertiser	Thai Health Promotion Foundation
Brand	Thai Health Promotion Foundation
Posted	August 2020
Business Sector	Government Information & Services
Story	Thai Health Promotion Foundation and Leo Burnett Thailand would like to promote an increase in vegetable consumption to help Thai people to have the better health. The TVC is to create awareness that vegetables help sweep the food residue away from your intestine. Using the Thai well known ghost character called ‘Ga-Sue’, whose only has the head and the intestine, normally the head comes with scarily ugly face and messy hair. We instead have the first Ga-Sue with cutest face to demonstrate that if she does not consume vegetable, her intestine will be dirty with food residue.
Philosophy	Having vegetables to clean your intestine. Using the Thai well known ghost character called ‘Ga-Sue’, whose only has the head and the intestine, normally the head comes with scarily ugly face and messy hair. We instead have the first Ga-Sue with cutest face to demonstrate that if she does not consume vegetable, her intestine will be dirty with food residue.
Problem	The challenge is how to make the normal information get attention from the audience.
Result	Thai people are aware that vegetable can cleanse food residue from the intestine and consume more vegetable.
Media Type	Television
Length	30 seconds
Chief Creative Officer	Sompat Trisadikun
Creative Director	Nuwadee Ketruangroch
Art Director	Smach Chotitat
Art Director	Sompat Trisadikun
Copywriter	Sirikorn Rungrueangdechaphat
Account Management Director	Tida Vibulvanich
Account Manager	Veerin Lertsirimongkonkul
Agency Producer	Sarawut Lertkittipaporn
Production Company	Mum films Co.
Director	Suthon Petchsuwan
Assistant Director	Chairat Piriyawattanakul
General Manager	Chattakul Nachaisit
Executive Producer	Pattarajitr Trakarnkate
Production Company Producer	Namon Suttikittibuth
Director of Photography (DOP)	Teerawat Thitikornwanich
Director of Photography (DOP)	Grip Limited
Post Production	Rattana Leedamrongprasert
Editor	Dechmongkol Prasertsit
Colorist	Rattana Leedamrongprasert
Wardrobe	Kittisak Prasarndee
Casting	Grace Wiyasu
Post Production	Namon Suttikittibuth
Sound Production	Mellow tunes