Sunfeast Mom’s Magic - "Mother's day"

Ogilvy Bangalore Bangalore, India

7048

Title	Mother's day
Agency	Ogilvy Bangalore
Campaign	Mother's Day
Advertiser	ITC Foods
Brand	Sunfeast Mom’s Magic
Date of First Broadcast/Publication	2018 / 5
Business Sector	Biscuits, Bread, Crispbread
Tagline	Mother's day
Story	The ad features a young woman and her relationship with her landlady. Before you think the landlady is the woman's mother figure, we'd tell you to stop and just watch the ad.
Philosophy	This year, a digital campaign for Sunfeast Mom’s Magic, veered off the beaten path for Mother’s Day and paid homage to the mother-like figures that have positively impacted the lives of those they care for in an attempt to get people to acknowledge these relationships.
Result	10 million views in 5 days. And still counting.
Media Type	Web Film
Length	207 seconds
More Information	https://www.youtube.com/watch?v=cDo1Bi7o0N0
Group Chief Creative Officer and Vice Chairman	Sonal Dabral
Chief Creative Officer – South	mahesh gharat
Chief Creative Officer – South	Azazul Haque
Copywriter	Mahesh Gharat
Copywriter	Nilesh Kulkarni
Director	mahesh gharat
Music Composer	Subhajit Mukherjee
Producer (Hungry Films)	Dharam Valia
Executive Vice President and Head of Advertising – South	Tithi Ghosh
Account Management	Raghav Chitra
Account Management	Anvita Arora