| Title | Ghost Stories |
| Agency | Ogilvy India |
| Campaign | Ghost Stories |
| Advertiser | Pidilite Industries Limited |
| Brand | Fevicol |
| Date of First Broadcast/Publication | 2018 / 7 |
| Business Sector | Paints, Wood Protectors, Paint Brushes, Adhesives |
| Story | Fevicol has been India's leading adhesive brand for decades now. However, in recent years, competitors have been luring customers in certain rural markets with cheaper, low-quality alternatives. Our task was to win back customers in these markets through a targeted radio campaign. Instead of doing a technical comparison between adhesives, we decided to share a theory that would really stick in people's minds. Cultural context: The voice-over delivery pays homage to narrators in classic 1970s Bollywood horror films. |
| Media Type | Radio |
| Length | |
| Chief Creative Officer | Sonal Dabral |
| Chief Creative Officer | Kainaz Karmakar |
| Chief Creative Officer | Harshad Rajadhyaksha |
| Chief Creative Officer | Sukesh Nayak |
| Group Creative Director | Amitabh Agnihotri |
| Creative Director | Karunasagar Sridharan |
| Copywriter | Karunasagar Sridharan |
| Production Company | Shankh Studio |
| Production Company Producer | Manohar Nayak |
People related to this work
You might also like...
More Work
SEE ALLDon’t wash. Don’t clean. Save the Evidence
- BRAND:
- GTH-GA
- AGENCY:
- Ogilvy India
The Legacy Project
- BRAND:
- 100 Pipers
- AGENCY:
- Ogilvy India
Can Yoga Sell Lubricants?
- BRAND:
- Castrol
- AGENCY:
- Current Global
The Waterproof Saree
- BRAND:
- Hamam
- AGENCY:
- Ogilvy India
Brooke Bond Red Label
- BRAND:
- Brooke Bond Red Label Tea
- AGENCY:
- Ogilvy India
Plastic
- BRAND:
- Hindustan Unilever Limited
- AGENCY:
- Ogilvy India
Water
- BRAND:
- Hindustan Unilever Limited
- AGENCY:
- Ogilvy India
Sticky Banner
- BRAND:
- Fevicol
- AGENCY:
- Ogilvy India
Mother's day
- BRAND:
- Sunfeast Mom’s Magic
- AGENCY:
- Ogilvy Bangalore