Steve Back
Executive Creative Director at Weber Shandwick - London
Sydney, Australia
TitleThe Unbound
Agency
Campaign Cinematic Portraits
Advertiser Pernod-Ricard
Brand I am George
Date of First Broadcast/Publication 2017 / 11
Business Sector Wines, Champagnes
Story Wine label I Am George has launched into the Australian market with a film series based on the 1834 diary of its founder George Wyndham. AM GEORGE worked with Brilliant Films and Society Social to share the stories of George and the depth and drive of his human spirit, in an artistic, and thought-provoking way. Each film explores George's connection to classical elements within life and nature: the water that he crossed, the earth that he tamed, the fire in his heart and the air in the height of his nobility and poetic essence. The label is being promoted in a campaign created by creative agency Society Social and production house Brilliant Films. The series takes viewers through Wyndham’s life in a creative interpretation. The films are intended to appeal to those “seeking something extra-ordinary”.
Media Type Web Film
Length
Executive Producer
Production Company
Director of Photography (DOP)
Music & Sound Design
Grade
VFX Company
Creative Director
Director
Copywriter

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