Story | Wine label I Am George has launched into the Australian market with a film series based on the 1834 diary of its founder George Wyndham. AM GEORGE worked with Brilliant Films and Society Social to share the stories of George and the depth and drive of his human spirit, in an artistic, and thought-provoking way. Each film explores George's connection to classical elements within life and nature: the water that he crossed, the earth that he tamed, the fire in his heart and the air in the height of his nobility and poetic essence. The label is being promoted in a campaign created by creative agency Society Social and production house Brilliant Films. The series takes viewers through Wyndham’s life in a creative interpretation. The films are intended to appeal to those “seeking something extra-ordinary”. |