Steve Back
Executive Creative Director at Weber Shandwick - London
Sydney, Australia
TitleThe Lover
Agency
Campaign Cinematic Portraits
Advertiser Pernod-Ricard
Brand I am George
Date of First Broadcast/Publication 2017 / 10
Business Sector Wines, Champagnes
Story I AM GEORGE has launched in Australia, the latest range of premium red wines that express the history and life of winemaker George Wyndham. The range has launched with a short-film series via award-winning filmmakers Brilliant Films and creative agency Society Social, that tells the story of Wyndham's life-less-ordinary based on his original 1834 diary.Wyndham is considered one of the pioneers of the Australian wine industry and one of the first to plant vines in the country. I AM GEORGE is a range of bold and robust wines representing Australia's wine regions that were best placed to extend the range. The new wines maintain the legacy of George Wyndham with a credible selection that appeals to those who are seeking something extra-ordinary. I AM GEORGE worked with Brilliant Films and Society Social to share the stories of George and the depth and drive of his human spirit, in an artistic, and thought-provoking way. Each film explores George's connection to classical elements within life and nature: the water that he crossed, the earth that he tamed, the fire in his heart and the air in the height of his nobility and poetic essence.
Media Type Web Film
Length
Creative Director
Executive Producer
Director of Photography (DOP)
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Director
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