Title | Kiwi 6 |
Agency | TBWA\Hunt\Lascaris |
Campaign | A shining example of communication success - Sara Lee |
Advertiser | Sara Lee |
Brand | Kiwi |
Posted | August 2004 |
Business Sector | Shoe Polishes, Wax Polishes |
Philosophy | The enormity of the Kiwi marketing success is the result of a harmonious, focused and integrated business partnership between the client and the agency. It is also the result of a synergised communication campaign involving the interdependence, creative magic, insightful strategic direction, skillful media planning and professional account management. |
Result | The ability of advertising to build, sustain and grow the Kiwi Brand has clearly been shown and an 80% market share is quantifiable proof of this. |
Media Type | Television & Cinema |
Length | |
Market | South Africa |
Managing Director | Daryl Bennewith |
Managing Director | Mike Mina |
Media Planner | Margaret Larkins |
Strategic Planner | Annelie Strydom |
Advertising Manager | Martin Lind |