Title | #LosCabosRules |
Agency | Laughlin Constable |
Campaign | #LosCabosRules |
Advertiser | Los Cabos Tourism Board (FITURCA) |
Brand | FITURCA |
Date of First Broadcast/Publication | 2020 / 6 |
Business Sector | Destinations (Countries & Places) |
Story | As destinations around the world begin to reopen, Los Cabos, Mexico wants travelers to rethink how the new rules for staying safe can be applied. |
Philosophy | The campaign will predominantly target the west coast where a large portion of their regular visitors, who often consider Los Cabos a home away from home, hail from. Los Cabos is no stranger to recovering from a crisis. In 2014, Hurricane Odile decimated the destination, but the resilience of the people of Los Cabos led to a swift reopening. The city has been closed to travelers since March, and began their phased reopening plan on June 15, enhancing its already strict safety protocols. #LosCabosRules will appear on digital, social, pre-roll, native, print and OOH in the cities that attract the most visitors to Los Cabos: Los Angeles, San Francisco, Phoenix, Dallas/Fort Worth and New York. |
Media Type | Digital |
Length | |
Managing Director | Rodrigo Esponda |
Marketing Director | Eduardo Regules Bukantz |
Marketing Manager | Ana Gaby Navarro |
Social Media Manager | Fabiola Galindo |
Brand Coordinator | Claudia Rubalcava |
Chief Creative Officer | John Maxham |
Group Creative Director | Jon Laughlin |
Group Creative Director | Pat Laughlin |
Executive Creative Director | Vince Cook |
Senior Art Director | Ruby Christiansen |
Senior Copywriter | Randall Kenworthy |
Executive Producer | Chris Bing |
Content Producer | Kate Fiorita |
Account Director | Ernesto Adduci |
Account Supervisor | Jonathan Cleveland |
Senior Integrated Producer | Samantha Pulling |
Chief Strategy Officer | Mark Carlson |
Strategic Planning Director | Tom Curtes |
EVP, Media | Vanessa Watts |
Director, Programmatic | John Stachulski |
Director, Paid Search and Paid Social | Marisa Giannini |
Editorial Company / VFX Company | Hive |
Managing Director | Chris Bing |
Editor | Eric Arsnow |
Editor | Travis Whitty |
Editor | Susan Holder |
Editor | Frank Sigwarth |