| Title | THE 3.5 sec BUMPER ADS (72s) |
| Brief | YouTube bumper ads are six-second video ads; but Jaguar’s F-Type is so fast, it only needs 3.5 seconds. The company decided to donate the extra seconds to those who need it most: non-profit organizations. After a shiny, roaring red sports car zooms around a winding bend, the logo of one of ten non profits flashes onto the screen. An industry first? Most likely. Original? Definitely. |
| Agency | M&C Saatchi |
| Campaign | The 3.5 Sec Bumper Ads |
| Advertiser | Jaguar Land Rover |
| Brand | Jaguar |
| Posted | November 2018 |
| Business Sector | Automotive |
| Story | The creative idea: To emphasize Jaguar's speed we chose the shortest video format there is today to show that even the shortest format available is too long for such a fast car. So what to do with the time we have left? Donate it to those who really need it – Nonprofit organizations to whom every media exposure is valuable. |
| Media Type | Pre-Roll |
| Creative Director | Tzur Golan |
| Copywriter | Uri Marek |
| Art Director | Alon Avni |
| Production Company Producer | Ori Krasner |
| Agency Producer | Idit Zemmer |
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