Title | Printemps - Live Truly |
Title (original language) | Printemps - Vivre vrai |
Agency |
Nouvel Eldorado
|
Campaign |
Campaign 1999 - PPR
|
Advertiser |
Printemps
|
Brand |
Printemps
|
Posted | September 2000 |
Business Sector | Department Stores, Supermarkets
|
Story | Portraits of vibrant women with whom female consumers can identify. |
Story (original language) | Portraits de femmes étonnantes avec lesquelles les consommatrices peuvent s'identifier |
Philosophy | Living portraits of women. |
Philosophy (original language) | Portraits vivants de femmes |
Problem | Promote Printemps as the department store of choice for women. |
Problem (original language) | Promouvoir le Printemps comme un grand magasin de choix pour les femmes. |
Media Type |
Print
|
Market | France |
Creative Director |
Antoine Choque
|
Copywriter |
Liliane Fontaine
|
Art Director |
Céline Laffray
|
Director of Photography (DOP) |
Liz Collins
|