| Title | Fill the Backpack of a Future Genius |
| Agency | Grey New York |
| Campaign | Fill the Backpack |
| Advertiser | UNICEF |
| Brand | UNICEF |
| Date of First Broadcast/Publication | 2017 / 9 |
| Business Sector | Charities, Foundations, Volunteers |
| Media Type | Television |
| Length | |
| Chief Creative Officer | John Patroulis |
| Creative Director | Brian Platt |
| Creative Director | Samira Ansari |
| Art Director | Maria Barreto |
| Copywriter | Silvana Medukic |
| Production Company | Townhouse |
| Sound Design Company | Townhouse |
| Actor / Celebrity | Lucy Liu |
More Work
SEE ALLFear No More
- BRAND:
- AARP and Ad Council
- AGENCY:
- adam&eveNYC
Focus. On. Aaron Rodgers
- BRAND:
- Bose QC35 II
- AGENCY:
- Grey New York
Focus. On. Café
- BRAND:
- Bose QC35 II
- AGENCY:
- Grey New York
WOW
- BRAND:
- Pringles
- AGENCY:
- Grey New York
Alive
- BRAND:
- Bose Quiet Comfort 35 Headphones II
- AGENCY:
- Grey London
Xtra Freak
- BRAND:
- Pringles
- AGENCY:
- Grey New York
Mustache
- BRAND:
- Pringles
- AGENCY:
- Grey New York
Italy
- BRAND:
- Pringles
- AGENCY:
- Grey New York