| Title | Ponytail |
| Brief | Your body has to work a lot while driving. A signal that is picked up by the eye first goes through all body parts - brain, heart, ears, stomach, neck and many other parts. It can sometimes be too late until the signal finally arrives at your foot or your hands. Fortunately, there are the safety features from Volkswagen. They support you and your body at crucial moments. In our spots, we describe two of these moments. And how your body and the Volkswagen safety feature deal with them. |
| Agency | Grabarz & Partner |
| Campaign | Anatomy of the street |
| Advertiser | Volkswagen AG |
| Brand | Volkswagen |
| Posted | November 2018 |
| Business Sector | Automotive |
| Story | In our commercials we advertise two safety features from Volkswagen. The Lane Assist and the Pedestrian Monitoring System. They support you at crucial moments. |
| Media Type | Radio |
| Chief Creative Officer | Ralf Heuel |
| Creative Director | Norman Scholl |
| Copywriter | Norman Scholl |
| Production Company | Studio Funk |
| Agency Producer | Daniel Wunderer |
| Account Manager | Ulrike Mallien |
| Head of Marketing | Marcus Philipp |
| Advertising Manager | Henning Teichmann |
| Sound Engineer | Torsten Hennings |
| Director | Norman Scholl |
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