Volkswagen Adaptive Cruise Control with Predictive Speed Control (in the new Arteon) - "Tim"

Grabarz & Partner

Grabarz & Partner Hamburg, Germany

2540

Brand: Volkswagen Adaptive Cruise Control with Predictive Speed Control (in the new Arteon)
Country: Germany

Title	Tim
Brief	The task was to dramatise the concept of a car that can see the future in a way suitable for radio. In the resulting spots, children are confronted with their own view of the future – with surprising outcomes.
Agency	Grabarz & Partner
Campaign	Road of Life
Advertiser	Volkswagen AG
Brand	Volkswagen Adaptive Cruise Control with Predictive Speed Control (in the new Arteon)
Posted	November 2018
Business Sector	Automotive
Story	The Volkswagen Arteon comes with Adaptive Cruise Control (ACC) and Predictive Speed Control. This allows it to “see” what is happening on the road ahead and to adjust the speed automatically.
Media Type	Radio
Chief Creative Officer	Ralf Heuel
Creative Director	Frederik Wetzel
Production Company	Studio Funk GmbH u. Co. KG (Hamburg)
Agency Producer	Daniel Wunderer
Account Manager	Ulrike Mallien
Sound Engineer	Torsten Hennings
Casting	Carsten Berlin
Director	Torsten Hennings
Director	Frederik Wetzel
Concept	Frederik Wetzel
Concept	Tim Lehnebach
Head of Marketing	Marcus Philipp
Advertising Manager	Henning Teichmann