IKEA - "German Pop Hit"

Grabarz & Partner

Grabarz & Partner Hamburg, Germany

Awards

3526

Brand: IKEA
Country: Germany

Advertiser: IKEA

Title	German Pop Hit
Brief	Radio a campaign created we with three spots. Sorry, we meant: we created a radio campaign with three different spots. To appeal to music, tv, and movie fans, we wrote scripts for three popular genres (action film, soap opera, German pop) and jumbled up their words. Creating spots as messy as any attempt to set up furniture by yourself. The result was a campaign that amused and confused listeners in equal measure. Until the IKEA assembly service put them back in the right order.
Agency	Grabarz & Partner
Campaign	Furniture Assembly. The radio campaign for Ikea.
Advertiser	IKEA
Brand	IKEA
Posted	November 2019
Business Sector	Home Appliances, Furniture & Gardening
Story	Everyone knows how hard it sometimes can be to assemble furniture. Where, no matter how hard you try, every part seems to automatically end up in the wrong place. Of course, this problem can be easily solved: by calling IKEA’s furniture assembly service.
Media Type	Radio
Chief Creative Officer	Ralf Heuel
Creative Director	Roman Jonsson
Concept	Roman Jonsson
Creative Director	Julijus Rebic
Concept	Julijus Rebic
Account Manager	Dominique Bremer
Recording Studio	Studio Funk GmbH Co KG
Sound Engineer	Torsten Hennings
Casting	Carsten Berlin
Director	Torsten Hennings
Director	Roman Jonsson
Agency Producer	Judith Uhrlau
PR Communication Manager	Tobias Vogler
Marketing Manager	Nica Söderlund
Music	kids in a candy store
Music Composer	Tobias Burger
Music Composer	Julian Prießen
Narrator	Jonas Bergström
Narrator	Caroline Kiesewetter
Narrator	Andreas Torwesten