IKEA - "Action Movie"

Grabarz & Partner

Grabarz & Partner Hamburg, Germany

3266

Title	Action Movie
Brief	To appeal to music,TV, and movie fans, the agency wrote scripts for three popular genres (action film, soap opera and German pop) and jumbled up their words. This resulted in spots as messy as a piece of furniture you try to build by yourself. The result was a campaign that amused and confused listeners in equal measure. Until the Ikea assembly service appeared to put the commercials back in the right order.
Agency	Grabarz & Partner
Campaign	Furniture Assembly. The radio campaign for Ikea.
Advertiser	IKEA
Brand	IKEA
Posted	November 2019
Business Sector	Home Appliances, Furniture & Gardening
Story	Everyone knows how hard it sometimes can be to assemble furniture. Where, no matter how hard you try, every part seems to automatically end up in the wrong place. Of course, this problem can be easily solved: by calling IKEA’s furniture assembly service.
Media Type	Radio
Chief Creative Officer	Ralf Heuel
Creative Director	Roman Jonsson
Concept	Roman Jonsson
Creative Director	Julijus Rebic
Concept	Julijus Rebic
Account Manager	Dominique Bremer
Recording Studio	Studio Funk GmbH Co KG
Sound Engineer	Torsten Hennings
Casting	Carsten Berlin
Director	Torsten Hennings
Director	Roman Jonsson
Agency Producer	Judith Uhrlau
PR Communication Manager	Tobias Vogler
Marketing Manager	Nica Söderlund
Music	kids in a candy store
Music Composer	Tobias Burger
Music Composer	Julian Prießen
Narrator	Jonas Bergström
Narrator	Caroline Kiesewetter
Narrator	Andreas Torwesten