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Richard Morgan
Richard Morgan
Executive Creative Director at M&C Saatchi
Sydney, Australia
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TitleBaby Driver
Agency
Campaign Mechanic Mindset
Advertiser eBay
Brand eBay
Date of First Broadcast/Publication 2022 / 5
Business Sector Online Auction
Philosophy It started with a quick jump-start on your drive. Then you fitted your own roof box. Next thing you know, you’re drilling holes in your choux buns with the precision of an F1 engineer. That’s the Mechanic Mindset. eBay is bringing a fresh voice to their car parts and accessories offering with a new campaign from McCann London. The campaign follows three characters, Sam, Seb, and Toby, as they turn everyday scenarios into an opportunity to showcase their mechanic prowess. eBay believes there’s a better way to look after your car. Whether you’re a first-time car owner or a veteran motorhead, you can fix, upgrade, and maintain your vehicle for less with eBay. In the 30” hero VOD and four 15” YouTube ads, we pull the shutters up on three home mechanics with an empowered mindset, using mechanic’s tools to perform everyday tasks: jacking up the sofa to find the remote, buffering bright red welly boots and whacking big rims on a buggy. The work was directed by Josh Cohen and produced and edited at Craft London. The creative was written and art directed by Richard Morgan and Christopher McKee and produced by Chloe Brown.
Media Type Social Media
Length
Chief Marketing Officer (CMO)
Advertising Manager
Advertising Manager
Advertising Manager
Chief Creative Officer
Chief Creative Officer
Chief Strategy Officer
Creative Director
Creative Director
Senior Creative
Senior Creative
Global Business Lead
Managing Partner
Business Director
Account Director
Strategy Director
Strategy Director
Project Director
Project Director
Project Manager
Account Associate
Head of Design
Designer
Designer
Media Agency
Production Company
Head of Integrated Production
Executive Producer
Senior Producer
Producer
Production Assistant
Implementation Director
Implementation Manager
Senior Print Producer
Integrated Producer
Retoucher
Retoucher
Artworker
Creative Researcher
Director of Photography (DOP)
Director
Production Manager
Assistant Director
Art Director
Casting
Editor
Editor
Head of Post Production
Post-production Producer
VFX/Post Production
VFX Lead
Colorist
Colorization No.8
Color Producer
Sound Mix and Design
Executive Sound Producer
Sound Designer
Sound Producer

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