| Title | Island or Whale |
| Agency | DDB COLOMBIA |
| Campaign | Imagination in Different Sizes |
| Advertiser | Hasbro |
| Brand | Play-Doh |
| Date of First Broadcast/Publication | 2019 / 3 |
| Business Sector | Toys & Games |
| Philosophy | Play-Doh, the world-renowned modeling dough for children, has launched a series of simple and colored prints, ones sure to get us all thinking. Led by DDB Colombia, this fun, novel campaign invited people to play with their creativity by posing two simple questions that tested the perception of what they saw while working their imaginations. In this way, DDB Colombia has managed to show that in the various Play-Doh images that can be made all types of stories, adventures and universes can be portrayed. That is to say, creativity and imagination have no limits. This campaign used colored, detailed photos – both outdoor and digital – which emphasized the famous attributes of the modeling dough as well as the infinite possibilities that we can find in a can of Play-Doh. |
| Media Type | Outdoor/Out of Home |
| Country Marketing Manager | Andrea Pineda |
| Chief Executive Officer | Borja de la Plaza |
| Chief Creative Officer | André Pedroso |
| Creative Director | Jorge Valencia |
| Creative Director | Juan Espitia |
| Art Director | Jorge Valencia |
| Art Director | Juan Espitia |
| Copywriter | Juan Gabriel Aponte |
| Account Director | Paula Botero |
| Head of Production | Dolly Cantor |
| Head of Production | Dario Lozano |
| Digital Studio | Andrés Moreno |
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