AdForum
Wain Choi
Wain Choi
Chief Creative Officer at Cheil Worldwide Inc., Seoul
Seoul, South Korea
Edit
See all work
TitleSound of Spending (83s)
Agency
Campaign Sound of Spending
Advertiser Interac
Brand Interac
Date of First Broadcast/Publication 2021 / 8
Product Interac
Business Sector Banking, Finance, Law & Insurance
Story Approximately 15 million Canadians live beyond their means. Interac, a Canadian leader in financial services, wanted to engage a nation disinterested in thinking about their finances. Using the medium everyone can connect with, music, we created The Sound of Spending, a digital tool that converts spending data into a song. The tool allows the user to hear the sound of their own personal spending, or the spending of the entire nation. Interac mapped millions of transactions across the past year to a soundwave, so that everyone can listen to Canada’s economic recovery since the pandemic.
Media Type Case Study
Length
Chief Creative Officer
Executive Creative Director
Art Director
Copywriter
Designer
Designer
Designer
Creative technologist
Account Manager
Account Manager
Account Manager
Planning Team
Planning Team
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Media Agency
Media Manager
Media Manager
Media Manager
Media Manager
PR / Corporate Communications
PR / Corporate Communications
Production Company Producer
Production Company Producer
Production Company Producer
Production Company Producer
Production Company
Director
Post Production
Editor
Mixer
Audio Engineer
Interactive Artist

People related to this work

Related Ads

Trending

Francisco Barros

communication & business agent - digital consultant - social media expert
Paris, France
Mat Diffusion

A brand, a person or an event can/must be turned into assets to b...

Judy Tao

Chief Creative Officer
Taipei, Taiwan
DENTSU ONE(TAIPEI)電通國華

If Judy and her team hadn’t successfully rescued kiwifruit in tim...

Alex Nassour

Creative
Portland, United States
Wieden + Kennedy

AlexNas.com

Ali Rez

CCO Middle East, North Africa and Pakistan
Dubai, United Arab Emirates
IMPACT BBDO MENA

• Ranked Top 10 ECDs globally - World Creative Rankings 2021. •...

Martin Spillmann

Owner
Zurich, Switzerland
Spillmann/Felser/Leo Burnett

Martin has been independent Creative Director since 2006. He star...

blue lu

Creative Director
shanghai, China
BBH Shanghai

Blue has over 10 years of experience in advertising. Blue was sel...

Malin Hanås

Creative Director
LONDON, United Kingdom
Poke

I’m Malin Hanås, a Creative Director at POKE in London. I’ve...

Brent Nelsen

Chief Strategy Officer (CSO)
Toronto, Canada
Leo Burnett

Brent in his own words is powered by “culture and caffeine…and so...
SEE MORE TALENT

Create a free Talent profile and become a member of AdForum

Get Started