Harry Rosen - "Hijacking the Masters"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

Awards

1705

Brand: Harry Rosen
Country: Canada

Advertiser: Harry Rosen

Title	Hijacking the Masters
Agency	Zulu Alpha Kilo
Campaign	Hijacking the Masters
Advertiser	Harry Rosen
Brand	Harry Rosen
Posted	November 2022
Business Sector	Clothing
Story	We hijacked the biggest event in golf, the Masters, by running ads during the Masters broadcast that looked and sounded identical to the real coverage. Except our ‘coverage’ focused purely on the players’ outfits. We also live tweeted the tournament, updating fans on the most important part of the action--the style.
Problem	Harry Rosen is iconic in Canada for its formal menswear. The retailer needed Canadians to know about its new line of golf apparel.
Media Type	Case Study
Chief Creative Officer	Zak Mroueh
Executive Creative Director	Wain Choi
Creative Director	George Ault
Copywriter	George Ault
Creative Director	Jacob Gawrysiak
Art Director	Jacob Gawrysiak
Account Manager	Jessica Hill
Account Manager	Robyn Morrissey
Account Manager	Cosmo Haskard
Account Manager	Chris Rosario
Planning Team	Heather Segal
Planning Team	Cameron Fleming
Advertising Manager	Trinh Tham
Advertising Manager	Kristin Meier
Advertising Manager	Tatiana Isaza
Advertising Manager	Ben Kriz
Advertising Manager	Zoë Innanen
Advertising Manager	Paul Michel
Advertising Manager	Christine Kwan
Production Company	Beach Lion
Production Company Producer	Laura Nolasco
Creative Director	Mike Nolasco
Post Production	Zulubot
Director	Mike Nolasco
Director	George Ault
Director	Jacob Gawrysiak
Managing Director	Tom Evans
Head of Production	Adam Palmer
Video Editor	Max Lawlor
Post Production Supervisor	Sarah Dayus
Editor	Felipe Chaparro
Colorist	Felipe Chaparro