Title | Say No To Spec |
Agency | Zulu Alpha Kilo |
Campaign | Spec |
Advertiser | Zulu Alpha Kilo |
Brand | Zulu Alpha Kilo |
Date of First Broadcast/Publication | 2015 / 11 |
Business Sector | Advertising Agencies |
Story | Agencies have been doing “spec creative” in pitches since the Madmen era. But what happens when you ask people in other industries for spec work? Zulu decided to find out. From shopkeepers to professionals, participants had no idea what was about to be asked of them. The resulting film skewers the notion of pitch work while proposing to the ad industry: it’s time to do things differently. Zulu is one of the few agencies that steadfastly refuses to do free “spec” work for potential clients. Our video was made and shared at strategy’s Agency of The Year award show. |
Media Type | Web Film |
Length | |
Creative Director | Zak Mroueh |
Art Director | Guilherme Bermejo |
Art Director | Nick Doerr |
Agency Producer | Tara Handley |
Production Company | Zulubot |
Director | Zak Mroueh |
Production Company Producer | Tara Handley |
Production Company Producer | Daniel Kaplan |
Director of Photography (DOP) | Albert Huh |
Casting | Shasta Lutz |
Post Production | Zulubot |
Editor | Mike Headford |
Digital Production | Smith |
Digital Production | Roslyn Di Sisto |
Audio Post Production | Zulubot |
Music Producer | Tara Handley |
Audio Engineer | Stephen Stepanic |