Title | Tough Day |
Title (original language) | Ça plane pour moi |
Agency | BETC Paris |
Campaign | Ca plane pour moi |
Advertiser | Petit Bateau |
Brand | Petit Bateau |
Date of First Broadcast/Publication | 2017 / 8 |
Business Sector | Children's Clothing |
Story | Petit Bateau is a beloved French clothing brand for children. In this epic “torture test” we see a little boy putting his stripy hooded sweater through the mill as it’s stretched, splashed, splattered, scratched and twisted. All to a great soundtrack of the French punk song “Ça plane pour moi” by Plastic Bertrand. At the end, the hoodie heaves a sigh of relief. Petit Bateau makes clothes for kids who take childhood seriously. |
Media Type | Web Film |
Length | |
Soundtrack | Ça plane pour moi |
Executive Creative Director | Rémi Babinet |
Creative Director | Damien Bellon |
Art Director | Damien Bellon |
Art Director | Juri Zaech |
Digital Art Director | Albert Yvert |
Conceptor | Samuel Moore |
Conceptor | Juri Zaech |
TV Production | Isabelle Ménard |
TV Production | David Green |
Production Company | Control Films |
Sound | Schmooze |
Director | Luis Cervero |
Chief Operator | Stephen Keith Roach |
Post Production | Mikros Image |