Experian - "Goths"

BBH

BBH London, United Kingdom

10798

Brand: Experian
Country: United Kingdom

Advertiser: Experian

Title	Goths
Agency	BBH
Campaign	You, and only you
Advertiser	Experian
Brand	Experian
Date of First Broadcast/Publication	2019 / 10
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Story	Business case: Experian is a market leader in credit scores and reports, and they’ve helped millions of people access, understand and improve their score over the years. Experian wants to boost awareness that they directly help consumers find and apply for credit products more suited to them and improve their overall financial position. Brief: Get consumers to understand that Experian can help them find credit products that are suited to their specific needs. Strategy: Whilst other companies use some data to select the products that they present to potential consumers, the quality, range and experience of financial information that Experian use sets them apart. That means Experian aggregate the right data to provide a comprehensive view of the consumer. They then use their well-established relationships with credit providers to ensure they recommend the products that are right for that specific person - helping them to make better financial decisions. Creative Idea: Other companies offer similar people similar deals. But as Experian has the relevant insights, with most successful lending decisions being made using Experian financial data, they can provide deals that are right for you, and only you. We bring this to life by focusing on large groups of people who all appear very similar because they all belong to the same ‘tribe’. However, as a VO reveals more and more distinguishing criteria, the tribe dwindles until we arrive at the one individual we’ve been looking for.
Media Type	Television
Length	40 seconds
Production Company	Outsider
Marketing Director	Louise Nickson
Senior Marketing Manager	Jack Jones
Creative Team	Andrew Stone
Creative Team	Adrian Thomas
Creative Director	Nick Kidney
Creative Director	Kevin Stark
Strategist	John Harrison
Strategist	Frankie Everson
Strategist	Saskia Jones
Strategic Business Lead	Harriet Grange
Account Director	Nick O'Donnell
Account Manager	Marina Atanassova
Producer	Jemima Bowers
Assistant Producer	Michelle Hagan
Production Company Producer	John Madsen
Director of Photography (DOP)	Stephen Keith Roach
Post Production	Sheamus O'Kane @ The Mill
Editor	Ed Cheeseman
Editor	Joe Guest
Editing Company	Final Cut New York
Lead Music Supervisor	Adam Smythe
	Black Sheep Studios
Media Agency	Remind-PHD
Sound	String & Tins