| Title | Charcoal Mellowed |
| Agency | Arnold Worldwide (St. Louis) |
| Campaign | Highlights - Jack Daniel's Tennessee Whiskey |
| Advertiser | Brown-Forman Corporation |
| Brand | Jack Daniel's Tennessee Whiskey |
| Posted | October 2003 |
| Product | Whiskey |
| Business Sector | Spirits, Fortified Wines |
| Tagline | Jack Daniel's Tennessee Whiskey |
| Media Type | Billboard |
| Market | United States |
| Executive Creative Director | Mark Ray |
| Art Director | Mark Halski |
| Agency Producer | David Christoff |
| Account Executive | Michelle McMahan |
| Production Manager | Becky Schmid |
| Copywriter | Mark Ray |
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