| Title | Generations Come and Go... |
| Agency | AGENT16 |
| Campaign | Live a Little - Domecq Importers |
| Advertiser | Domecq Importers |
| Brand | Beefeater Gin |
| Posted | December 1999 |
| Product | Beefeater |
| Business Sector | Spirits, Fortified Wines |
| Tagline | Live at Little |
| Story | Three men and one woman are sitting back, laughing, enjoying Beefeater cocktails while smoking cigars. On top of the picture the line reads "Generations come and go. Some will just be a hell of a lot cooler than others." |
| Media Type | Magazine |
| Market | United States |
| Creative Director | Clark Moss |
| Copywriter | Paul Hackett |
| Art Director | Ron Modica |
| Photographer | David Leach |
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