| Title | Bill Clinton |
| Agency | AGENT16 |
| Campaign | Election 96 - Newsweek, Inc. |
| Advertiser | Newsweek, Inc. |
| Brand | Newsweek Magazine |
| Posted | December 1999 |
| Product | Newsweek Magazine |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | Now You Know |
| Story | On the first page of the spread is a centered picture of Bill Clinton. Below his picture reads, "REDEFINED DEMOCRATIC PARTY. CULTIVATED YOUNG DEMOCRATS. ENGINEERED NEW DEMOCRATIC PLATFORM." On the opposite page the spread reads, "STUDIED OLD REAGAN VIDEOTAPES TO SHARPEN HIS LEADERSHIP SKILLS.- AS REPORTED BY NEWSWEEK'S HOWARD FINEMAN AND BILL TURGUE. |
| Media Type | Magazine |
| Market | United States |
| Creative Director | Clark Moss |
| Copywriter | Brad Beerbohm |
| Art Director | Ron Modica |
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