| Title | Baby (French version) |
| Title (original language) | Le Bébé |
| Agency | TBWA\PARIS |
| Campaign | Irresistibly Smooth - Bic |
| Advertiser | Bic |
| Brand | BIC |
| Date of First Broadcast/Publication | 2002 / 5 |
| Product | Razors |
| Product (original language) | Rasoirs |
| Business Sector | Razors, Blades |
| Tagline | Irresistibly Smooth |
| Tagline (original language) | Incroyablement doux |
| Media Type | Billboard |
| Creative Director | Erik Vervroegen |
| Art Director | Laurent Bodson |
| Copywriter | Cécile Guais |
| Photographer | Bruno Comtesse |
| Account Supervisor | Emmanuelle Levaux |
| Account Director | Charlotte Mascart |
| Account Manager | Eléonore Raillard |
| Advertising Manager | Benoit Marotte |
| Concept | Laurent Bodson |
| Concept | Cécile Guais |
| Art Buyer | Dorothée Dupont |
More Work
SEE ALLStop the Invasion
- BRAND:
- Surfrider Foundation Europe
- AGENCY:
- VML
GoMcDo
- BRAND:
- McDonald's
- AGENCY:
- TBWA\PARIS
Health
- BRAND:
- GMF
- AGENCY:
- TBWA\PARIS
House
- BRAND:
- GMF
- AGENCY:
- TBWA\PARIS
Car
- BRAND:
- GMF
- AGENCY:
- TBWA\PARIS
Relax Alain
- BRAND:
- Bic
- AGENCY:
- TBWA\PARIS
Watch (english version)
- BRAND:
- TGV
- AGENCY:
- TBWA\PARIS
Computer (english version)
- BRAND:
- TGV
- AGENCY:
- TBWA\PARIS
Red Carpet (english version)
- BRAND:
- TGV
- AGENCY:
- TBWA\PARIS