Davivienda - "Concepcion"

Leo Burnett Colombia

Leo Burnett Colombia Bogotá, Colombia

4728

Title	Concepcion
Agency	Leo Burnett Colombia
Campaign	Concepcion
Advertiser	Davivienda
Brand	Davivienda
Date of First Broadcast/Publication	2016 / 6
Business Sector	Banking & Financial Services, Investments, Stock Brokers
Story	Leo Burnett Bogota partners with Davivienda Bank to launch a mobile payment service in the oldest village in Colombia On most days, Concepción, the oldest town in Colombia, seems frozen in time. Thanks to Davivienda Bank and Leo Burnett Bogota, the future has arrived. Concepción became the first and, so far, only town in the world that has stopped using physical currency, relying solely on mobile payments, even when most of its residents continue to use old mobile devices. The impact is captured in a quirky and colorful case study film, “Concepción,” featuring the local residents using mobile payments for every single transaction.
Media Type	Case Study
Length	129 seconds
Chief Creative Officer	Fernando Bellotti
Chief Creative Officer	Mauricio Sarmiento
Creative Director	Daniel Payan
Creative Director	Luis Parra
Director	Olga Lucía Villegas
Director	Maritza Pérez
Executive Creative Director	Diego Ortiz
Executive Creative Director	Herberth Monterroso