Pony Malta - "Billy The Watcher"

Leo Burnett Colombia

Leo Burnett Colombia Bogotá, Colombia

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Title	Billy The Watcher
Agency	Leo Burnett Colombia
Campaign	Billy The Watcher
Advertiser	AB Inbev
Brand	Pony Malta
Date of First Broadcast/Publication	2022 / 4
Business Sector	Beers, Ciders, Lagers
Story	We created an algorithm that could learn all these kinds of conduct and could be connected with any game to make the ban systems more powerful and realistic. We also created a widget that parents can install on their devices and Billy the Watcher (bot) will inform them if something dangerous is happening. So for example, Free Fire can use our bot knowledge and connect this to their in-game chat, to identify more bullies, this also lets our bot continue learning and identifying more and more players with bad conduct protecting kids from bullying and criminals.
Media Type	Case Study
Length	134 seconds
Advertising Manager	Thor Borresen
Advertising Manager	Alejandro Lotta
Advertising Manager	Ana Matilde Sánchez
Advertising Manager	Juan Alonso Torres
Media Agency	Zenith Media
Chief Executive Officer (CEO)	Olga Lucía Villegas
Creative Chairman	Fernando Bellotti
Chief Creative Officer	Mauricio Sarmiento
Executive Creative Director	Andrés "Lama" Restrepo
Executive Creative Director	Juan Romero "Tiko"
Senior Creative Director	Felipe González
Creative Director	José Racioppi
Creative Director	Sebastián Betancur
Creative Director, Art	Ivanna Cayón
Senior Copywriter	Juan Cortés
Account Executive	Laura Prada