Title | Your Future |
Agency | DFGW (now Freud) |
Campaign | Your Future |
Advertiser | Central Office of Information |
Brand | Aim Higher |
Posted | April 2003 |
Product | Department for Education & Skills initiative |
Business Sector | State Education |
Philosophy | The campaign runs across various Sky channels and is aimed at pre GCSE students. The ads encourage young teens to discover their ambitions and dreams, and consider university as the way of achieving them. |
Problem | The Governments aim is that, by 2010, 50% of young people should have the opportunity of benefiting from higher education by the time they are 30. If this is to happen it is critical that more young people who come from families with no higher education in their backgrounds be able to enter universities and other higher education institutions. |
Media Type | Television |
Length | |
Market | United Kingdom |
Copywriter | Brendan Wilkins |
Art Director | Paul Hancock |
Director | Simon Levine |
Production Company | Pink |