Brendan Wilkins
Creative Team at Engine UK
London, United Kingdom
TitleYour Future
Agency
Campaign Your Future
Advertiser Central Office of Information
Brand Aim Higher
PostedApril 2003
Product Department for Education & Skills initiative
Business Sector State Education
Philosophy The campaign runs across various Sky channels and is aimed at pre GCSE students. The ads encourage young teens to discover their ambitions and dreams, and consider university as the way of achieving them.
Problem The Government’s aim is that, by 2010, 50% of young people should have the opportunity of benefiting from higher education by the time they are 30. If this is to happen it is critical that more young people who come from families with no higher education in their backgrounds be able to enter universities and other higher education institutions.
Media Type Television
Length
Market United Kingdom
Copywriter
Art Director
Director
Production Company

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