E.ON - "LONDON’S LUNGS"

Engine UK

Engine UK London, United Kingdom

3569

Title	LONDON’S LUNGS
Agency	Engine UK
Campaign	LONDON’S LUNGS
Advertiser	E.ON
Brand	E.ON
Date of First Broadcast/Publication	2019 / 9
Story	Thursday 19th September: A giant pair of lungs, filling, in near-real time, with coloured smoke representing some of the toxic gases that Londoners breathe every day, has been erected on London’s South Bank to mark the start of a new initiative for E.ON. The innovative campaign by ENGINE aims to further heighten awareness of air quality as an issue and to showcase how E.ON and its customers are helping to deliver solutions that can help to clear the air. Air pollution is fast emerging as one of the UK’s most serious health issues1. Recent research links the presence of particulates and polluting gases to health issues such as strokes, lung and heart disease, and 40,000 premature deaths a year. In fact, air pollution contributes to 1 in 20 UK deaths2.
Media Type	Events
Executive Creative Director	Aaron Goldring
Strategy Director	John Crowter
Managing Director	Rob Carter
Creative / Art Direction	Brendan Wilkins
Creative / Art Direction	Paul Hancock
Creative / Art Direction	Dave Newbold