Mariano German

Copywriter at Saatchi&Saatchi Puerto Rico

Miami, United States
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My Latest Work

Summary

PORTFOLIO: MARIANOCOLEY.WORDPRESS.COM
SUMMARY OF QUALIFICATIONS

17 years of experience creating, supervising and developing concepts and multimedia and digital campaigns for national, international and global clients (Procter&Gamble, McDonald´s, Nissan, Toyota, Xerox, Garnier Laboratories, Coke…)
10 years managing and leading multicultural creative departments in five different countries.
Over 125 national and international awards such Cannes, D&AD, One Show, Clio, Fiap,  El Sol Iberoamerican Festival, New York Festivals, London, El Ojo de Iberoamerica, Caribe….
Deep knowledge about all creative process in an agency. From scratch to final production.
Good interaction with peers, team leaders and members, and senior management; demonstrated leadership skills.
Excellent written and oral communication skills in Spanish. Fluent in English
Ability to work under pressure in fast-paced environment. Ability to manage several concurrent projects and tasks. Highly organized, and proven time management skills.
International Jury of Volcan. The Advertising Festival of Costa Rica in 2007, 2008 and 2009
Jury of Cuspide. The Advertising Festival of Puerto Rico in 2012.
US Resident

 
 
PROFESSIONAL EXPERIENCE
 
Badillo Nazca Saatchi&Saatchi Puerto Rico. February 2011- Present
Creative Director.

Create and develop 360 campaigns for National, International and Global clients. Traditional, Non Traditional, Interactive...
Best Advertising Agency of the country the last 5 years (2013,2012, 2011, 2010, 2009).
Best Digital Ad Agency of the country 2012
Most Awarded Creative Director in 2012 and second in 2013 in Puerto Rico’s Advertising Festival.
Accounts: Toyota, Lexus, Head&Shoulders, Ariel, Home Depot, Wendy's, Popular Bank, Whirlpool...

Awards: 1 Bronze Cannes Lion (1Tv), 1 Short List Cannes (1 Direct&Digital); 2 In Book D&AD (1 Tv, 1 Radio); 1 One Show Merit Award (Tv); 4 Finalists Clio (1 Tv, 1 Radio, 2 Digital&Social Media);1 Silver EL SOL Iberoamerican Festival (Tv); 1 Gold Fiap (Promo&Activation) 1 Bronze Fiap (Tv); 1 Finalist London International Advertising Awards; 2 Bronze & 2 Finalists El Ojo de Iberoamerica Classic, 3 Gold El Ojo de Iberoamerica Local; Grand Prix (Digital), 6 Golds, 11 Silver and 10 Bronzes Cuspide Puerto Rico Awards, 1 Gold Desachate Uruguay.

 
Concept Café Miami. June 2010 – January 2011.
Creative Director Freelance

Launching new models Honda 2011. Hispanic Market.
Accounts: Honda
Awards: 5 Addy’s Gold&Silver

 
MGSCOMM Miami. March 2008 – June 2010. Miami
 Creative Director

Lead the complete creative department.
Responsible for the entire creative product of MGSCOMM (Traditional, Non-Traditional, Interactive…)
Manage the production tv department
26 International Awards in just 18 months
In charge of hiring and firing the creative’s for my department.
Accounts: Toyota, FPL, Florida Lottery, Village of Merry Park, Samuel Adam´s beer, BB&T Bank…
Awards: New York Festivals, El Ojo de Iberoamerica, Festival Caribe, ADDY´S, TELLY…

 
Conill Saatchi & Saatchi. October 2006- March 2008. Miami
Senior Creative

Create and develop campaigns for the Hispanic Market (Traditional, Non-Traditional, Interactive…)
Supervise creative teams.
     Accounts: P&G, Crest, Olay, Tequila Sauza, Lexus, Pampers

 
 
 
 
 
 
Tactics Europe, Madrid. September 2005- september 2006, Madrid
Creative Director

Lead the complete creative department.
Managing Spanish Lottery, one of the biggest advertisers in Spain. Budget: Over 40 millions US$
Responsible for the entire creative product of TACTICS (Traditional, Non-Traditional, Interactive…)
Accountable for meeting client and vendor deadlines
In charge of hiring and firing the creative’s for my department.
Accounts: Spanish Lottery, Morocco Tourism, Quinielas, Apuesta Hípica
Awards: New York Festivals, FIAP, APPA, Goliath

 
 
 
Leo Burnett PR, September 2003-September 2005. Puerto Rico
Associated Creative Director

Lead part of the creative department.
Managing all Leo Burnett’s P&G products in Puerto Rico. P&G is the biggest account in Puerto Rico.
In charge of pitches for new business (We got McDonalds and Chef Boyardee among others)
Create and develop campaigns for National and International clients (Traditional, Non-Traditional, Interactive…)
Accountable for meeting client and vendor deadlines
Accounts: Ace Detergent, Gain Detergent, Secret Deodorant, Special Olympics, Mac Donald´s, Nissan, Direct TV, Kellog´s…
Awards: Cannes, London Festival, Clio, New York Festivals, FIAP, Caribe, El Ojo de Iberoamerica…

 
 
Factoria de Ideas, January 2002-September 2003. Dominican Republic
General Creative Director

Lead the complete creative department.
Manage the production tv department.
Responsible for the entire creative product of Factoria de Ideas
Accountable for meeting client and vendor deadlines
In charge of hiring and firing the creatives for my department.
Accounts: Aster TV, Xerox, Haggen Dasz, Mail Boxes, Ladom Milk, Ladom Juices, Manicero cooking oil…
Awards: London, New York Festivals, FIAP, Festival Caribe…

 
 
Publicis Madrid, October 1996-October 2001. Spain
Senior Copywriter

Create and developed campaigns from scratch for multinational clients supervised by a creative director.
Accounts: Coke, Laboratorios Garnier, Rover, Mahou Beer, Marca newspaper, Telepizza, Renfe, Spanish Lottery…
Awards: El Sol Iberoamerican Festival, New York Festivals, FIAP, Festival of Montreaux, AMPE…

 
EDUCATION AND TRAINING
Bachelor Degree in Advertising and Public Relations. University of Navarra, Spain. 1992/1996

Awards

Positions

Copywriter

Publicis Comunicación España
Madrid, Spain

Associate Art Director

Saatchi & Saatchi
San Juan, Puerto Rico

Creative Director

BRAVO/Y&R
Miami, United States

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