Opendoor - "Stop the Real Estate Madness"

Venables Bell + Partners

Venables Bell + Partners San Francisco, United States

1364

Brand: Opendoor
Country: United States

Advertiser: Social Capital Hedosophia Holdings Corps II

Title	Stop the Real Estate Madness
Agency	Venables Bell + Partners
Campaign	Stop the Real Estate Madness
Advertiser	Social Capital Hedosophia Holdings Corps II
Brand	Opendoor
Date of First Broadcast/Publication	2023 / 4
Story	Opendoor aims to change how people think about real estate by reinventing life's most important transaction with a radically simple way to buy, sell and finance a home. And as the spring real estate season ramps up, the brand is launching two new installations in its ongoing series of spectacular For-Sale signs. The campaign turns the brand's ubiquitous signs placed at listing properties into their own media platforms and reaches and engages new customers in unique and surprising ways. The first new sign, launching today, April 3rd, commemorates the finals of the NCAA College Basketball Tournament, aka "March Madness," by literally raising the bar and the sign and turning it into a basketball hoop for the neighborhood kids. As a welcome alternative to the traditional real estate process, the brand encourages prospective sellers and buyers to "stop the real estate madness."
Media Type	Outdoor/Out of Home
VP of Marketing	David Corns
Founder	Paul Venables
Chairman	Paul Venables
Chief Creative Officer	Will McGinness
Group Creative Director	Matt Keats
Group Creative Director	Matt Miller
Art Director	Kim McDonald
Head of Integrated Production	Hilary Coate
Art Producer	Michelle Wells
Art Department	Stephen Cross
Art Department	Colorbar / Laser Custom Design.
Senior Director	Allie Cote
Head of Content	Lauren West
Marketing Lead	Tirza DiOro
Copywriter	Cameron Hamlet
Copywriter	Annie Russo
Producer	Ben Evangelista
Director of Brand Management	Justin Pitcher
Group Brand Director	Mackenzie John
Videographer	Ian Albert
Editor	Michael Wolfe