Title | National Library Day |
Agency | Venables Bell + Partners |
Campaign | National Library Day |
Advertiser | Social Capital Hedosophia Holdings Corps II |
Brand | Opendoor |
Date of First Broadcast/Publication | 2023 / 4 |
Business Sector | Real Estate |
Story | Opendoor aims to change how people think about real estate by reinventing life's most important transaction with a radically simple way to buy, sell and finance a home. And as the spring real estate season ramps up, the brand is launching two new installations in its ongoing series of spectacular For-Sale signs. The campaign turns the brand's ubiquitous signs placed at listing properties into their own media platforms and reaches and engages new customers in unique and surprising ways. The second sign, launching on April 6th, celebrates National Library Day. Inspired by the Little Free Library movement, the Opendoor Library is full of acclaimed children's books that aim to support kids through the moving process and help them to embrace the opportunities that come with it. This sign also shows support for local libraries, a vital component of thriving communities in America. |
Media Type | Outdoor/Out of Home |
VP of Marketing | David Corns |
Founder | Paul Venables |
Chairman | Paul Venables |
Chief Creative Officer | Will McGinness |
Group Creative Director | Matt Keats |
Group Creative Director | Matt Miller |
Art Director | Kim McDonald |
Head of Integrated Production | Hilary Coate |
Art Producer | Michelle Wells |
Art Department | Stephen Cross |
Art Department | Colorbar / Laser Custom Design. |
Senior Director | Allie Cote |
Head of Content | Lauren West |
Marketing Lead | Tirza DiOro |
Producer | Ben Evangelista |
Director of Brand Management | Justin Pitcher |
Copywriter | Cameron Hamlet |
Copywriter | Annie Russo |
Group Brand Director | Mackenzie John |
Videographer | Albert Albert |
Editor | Michael Wolfe |