| Title | Shark |
| Brief | Fisherman's Friend lozenges soothe the throat. And since fishermen are well known for telling tall tales, here's one who recounts the time he landed a giant shark, which happened to have a cough. Suddenly the shark coughs up his long lost brothers. Turns out they were the ones with a cough. "So I gave them a Fisherman's Friend." Fisherman’s Friend lozenges work. That’s the honest truth. |
| Agency |
G&G Advertising
|
| Campaign |
Fish Tales
|
| Advertiser |
Fisherman's Friend
|
| Brand |
Lozenges
|
| Posted | November 2019 |
| Business Sector | Candies
|
| Story | To introduce a younger audience to Fisherman’s Friend’s iconic heritage; the fisherman and his trawler, we leveraged the well-know trope that fishermen tell tall tales. But during this fishing trip, the fisherman is actually telling the truth. And however farfetched his fish tale may seem, Fisherman’s Friend lozenges work. That’s the honest truth. |
| Problem | Harkening back to Fisherman’s Friend’s iconic heritage, we leveraged the trope of tall fish tales. |
| Media Type |
Television & Cinema
|
| Creative Director |
Alanna Nathanson
|
| Creative Director |
Natalie Armata
|
| Associate Creative Director |
Steven Kim
|
| Copywriter |
Brandon Tralman-Baker
|
| Account Director |
Julie Wierzbicki
|
| Production Company Producer |
Rob Tunnicliff
|
| Production Company |
Suneeva
|
| Director |
Mike Maguire
|
| Executive Producer |
Geoff Cornish
|
| Line Producer |
Kelly King
|
| Director of Photography (DOP) |
James Gardner
|