Paul Schmidt
Account Executive at Cliff Freeman & Partners
New York, United States
TitleAromatherapy
Agency
Campaign Brainstorming - Budget
Advertiser Budget Rent A Car System, Inc.
Brand Budget
PostedJune 2000
Product Car Rental
Business Sector Car & Utility Rentals
Tagline Luxury starts at $49.
Story The Budget marketing team considers putting aromatherapy candles in their cars. Cut to a group of businessmen veering into oncoming traffic because they're sound-asleep - including the driver... The marketing team rejects the aromatherapy idea.
Media Type Television
Length
Market United States
Production Company
Editing Company
Creative Director
Copywriter
Copywriter
Art Director
Agency Producer
Director
Account Executive

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