Title | Aromatherapy |
Agency | Cliff Freeman & Partners |
Campaign | Brainstorming - Budget |
Advertiser | Budget Rent A Car System, Inc. |
Brand | Budget |
Posted | June 2000 |
Product | Car Rental |
Business Sector | Car & Utility Rentals |
Tagline | Luxury starts at $49. |
Story | The Budget marketing team considers putting aromatherapy candles in their cars. Cut to a group of businessmen veering into oncoming traffic because they're sound-asleep - including the driver... The marketing team rejects the aromatherapy idea. |
Media Type | Television |
Length | |
Market | United States |
Production Company | Cortez Brothers |
Editing Company | MacKenzie Cutler |
Creative Director | Eric Silver |
Copywriter | Steve Doppelt |
Copywriter | Eric Silver |
Art Director | Jason Gaboriau |
Agency Producer | Nick Felder |
Director | Dante Ariola |
Account Executive | Paul Schmidt |