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Andy Glass
Andy Glass
Photographer at AIR Paris
Clichy Cedex, France
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TitleGet the price promise that really stacks up
Agency
Campaign Ocado Price Promise
Advertiser Ocado
Brand Ocado.com
Date of First Broadcast/Publication 2024 / 1
Business Sector Online Retail, E-store
Philosophy Ocado, the world’s largest dedicated online grocery retailer, is focusing on its Ocado Price Promise value proposition in a New Year ad campaign created by the independent creative agency St Luke’s. The initiative, breaking on television today, introduces a new Ocado Price Promise strapline, “Get the price promise that really stacks up”, highlighting its offering compared to other grocery retailers. Building on the original Ocado Price Promise creative, introduced by St Luke’s in May 2023, the voiceover for the 30-second film begins: “Most supermarket price promises only include hundreds of products. How about a price promise that covers more than the basics and also includes your favourite brands?” It goes on to highlight that the Ocado Price Promise checks the prices on over 10,000 products on Tesco.com – including Clubcard prices – ending with the new strapline: “Get the price promise that really stacks up.” St Luke’s has also created a series of new social, digital and OOH executions to support Ocado Price Promise, which draw on the device of cascading discount price roundels featured in the TV campaign. In one, we see an Ocado driver showing his commitment as he delivers 10,000 products in an endless stack of totes. Another shows an abundance of roundels filling up multiple formats across London, including DOOH at major train stations. “Get the price promise that really stacks up” launches on TV and in the press today, with OOH appearing from 15 January. The campaign runs through to the end of March 2024
Media Type Television
Length
Sound Design Company
Advertising Manager
Advertising Manager
Advertising Manager
Joint Chief Creative Officer
Creative Partner
Head of Art
Creative
Creative Team
Creative Team
Agency Producer
Head of Moving Image
Planner
Business Director
Senior Account Director
Account Director
Account Executive
Photographer
CGI Designer
CGI Designer
CGI Designer
Director
Producer
Executive Producer
Editor
Post Production
Director of Photography (DOP)
Production Designer
Stylist
HMUA
Sound Designer
Color Grade Company
Media planning/buying
Media planning/buying

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