| Title | Wagon |
| Agency | Publicis Dallas |
| Campaign | Teaser - BMW |
| Advertiser | BMW |
| Brand | BMW |
| Date of First Broadcast/Publication | 1998 / 10 |
| Product | 5 Series Wagon |
| Business Sector | Cars |
| Tagline | Coming in November. |
| Story | To tease the introduction of the new BMW 5 Series Wagon prior to launch, a very striking showroom poster depicting a kid's red wagon with BMW hubcaps says it all without any copy other than "Coming in November." |
| Media Type | Magazine |
| Market | United States |
| Creative Director | Steve Feldman |
| Associate Creative Director | Marshall Lestz |
| Copywriter | Steve Grimes |
| Art Director | Pete Voehringer |
| Photographer | Tomas Pantin |
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