Sidaction - "Unforgettables (105s)"

THE GOOD COMPANY

THE GOOD COMPANY Paris, France

1291

Title	Unforgettables (105s)
Agency	THE GOOD COMPANY
Campaign	Unforgettables : Les Scènes De Sexe À Ne Jamais Oublier
Advertiser	Sidaction
Brand	Sidaction
Date of First Broadcast/Publication	2021 / 12
Business Sector	Disease Awareness, Support Groups & Associations
Story	According to a study, 66% of young people do not systematically use protection when having sex. In order to reach them and make sure our important public health message was heard, we decided to speak in a language they'd understand - via movies and TV series! And since these films and series show a lot of sex but not a lot of condoms… We decided to add them ourselves.
Media Type	Digital
Length	105 seconds
Production Company	The Gang Films
Agency TV Producer	Barbara vaira
Producer	Jean Villiers
Executive Creative Director	Hadi Hassan-Helou
Art Director	Eva Huguet
Director of Photography (DOP)	Olivier Guerbois
Creative Director	Fabien Gailleul
Director	Grimblat Dimitri
Executive Creative Director	Philippe Pioli-Lesesvre
Director of Photography (DOP)	Edwin Broyer
Copywriter	Joelle Elhajj
Production Manager	Etienne Druilhe
Production Assistant	Maude Demetrau Préveaux
Editor	Stéphanie Pélissier
Color Grade Artist	Baptiste Vieillard
Sound Production	OCTOPUS PRODUCTIONS
Color Grade Company	Everest Studio
Digital Strategic Planner	Nina KUROSE
Digital Strategic Planner	Lisa GACHE
President/CEO	Luc Wise
VP Account Director	Julien Quidor Dit Pasquet
Lead Project Manager	Lisa Buisson