| Title | Unforgettables |
| Brief | Because young people love movies and TV shows - but since these films and series almost never show condoms being used - we decided to create 20 new clips that fit perfectly into some of the most iconic and unforgettables sex scenes.To get our audience to engage with these scenes, we created an online game launched on a tailor-made digital platform.We shot 20 new scenes that fit perfectly into some of the most iconic and unforgettable sex scenes. 20 new scenes that all show condoms being used, as if they had been in these films and TV series all along. We had to individually calibrate the sound, rhythm, composition and color grading of each scene, in order to adhere to the exact specificities of their original scenes. |
| Agency |
THE GOOD COMPANY
|
| Campaign |
Unforgettables : Les Scènes De Sexe À Ne Jamais Oublier
|
| Advertiser |
Sidaction
|
| Brand |
Sidaction
|
| Posted | November 2022 |
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Story | 66% of young people admit that they don’t systematically use protection. Even worse? They think HIV is a thing of the past.Sidaction - France’s most established HIV/ AIDS organization - needed to take action.The main challenge was to get the audience’s attention, in a meaningful way, and to have them using protection against a disease they tend to ignore.We shot 20 new scenes that fit perfectly into some of the most iconic and unforgettable sex scenes. 20 new scenes that all show condoms being used, as if they had been in these films and TV series all along. We had to individually calibrate the sound, rhythm, composition and color grading of each scene, in order to adhere to the exact specificities of their original scenes.We also used some of these iconic scenes to advertise our work on social media. |
| Media Type |
Digital
|
| Production Company |
The Gang Films
|
| Agency TV Producer |
Barbara vaira
|
| Producer |
Jean Villiers
|
| Executive Creative Director |
Hadi Hassan-Helou
|
| Art Director |
Eva Huguet
|
| Director of Photography (DOP) |
Olivier Guerbois
|
| Creative Director |
Fabien Gailleul
|
| Director |
Grimblat Dimitri
|
| Executive Creative Director |
Philippe Pioli-Lesesvre
|
| Director of Photography (DOP) |
Edwin Broyer
|
| Copywriter |
Joelle Elhajj
|
| Production Manager |
Etienne Druilhe
|
| Production Assistant |
Maude Demetrau Préveaux
|
| Editor |
Stéphanie Pélissier
|
| Color Grade Artist |
Baptiste Vieillard
|
| Sound Production |
OCTOPUS PRODUCTIONS
|
| Color Grade Company |
Everest Studio
|
| Digital Strategic Planner |
Nina KUROSE
|
| Digital Strategic Planner |
Lisa GACHE
|
| President/CEO |
Luc Wise
|
| VP Account Director |
Julien Quidor Dit Pasquet
|
| Lead Project Manager |
Lisa Buisson
|