Carlsberg - "Mean Tweets (Long Video)"

Fold7

Fold7 London, United Kingdom

3921

Title	Mean Tweets (Long Video)
Agency	Fold7
Campaign	Mean Tweets
Advertiser	Carlsberg Group
Brand	Carlsberg
Date of First Broadcast/Publication	2019 / 4
Business Sector	Beers, Ciders, Lagers
Story	The new social media campaign for Carlsberg directed by Richard Pengelley through Dirty Films has been launched, serving up the
Philosophy	Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance floor, which are a mixture of shock and bemusement as they read out the colourful descriptions used to describe the old brew.
Media Type	Social Media
Length	54 seconds
Chief Creative Officer	Ryan Newey
VP, Marketing	Liam Newton
Creative Team	Adrian Lim
Designer	Jamie Craven
Account Management Team	James Joice
Account Management Team	Chloe Cooper
Account Management Team	Kathryn Mason
Agency Producer	Max Dinunno
Production Company	Dirty Films
Director	Richard Pengelley
Producer	Mike Carr
Producer	Alex Bedford
Sound Designer	Andy Humphries
Sound Design Company	Bark Soho