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Dave Price
Dave Price
Executive Creative Director at McCann Manchester
Macclesfield, United Kingdom
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TitleEbanana Scrooge (Teaser)
Agency
Campaign Ebanana Scrooge
Advertiser Aldi
Brand Aldi
Date of First Broadcast/Publication 2021 / 11
Business Sector Department Stores, Supermarkets
Philosophy Aldi has teased its iconic Christmas ad on social media today (6th November) - featuring an all-new animated banana character called Ebanana Scrooge. However, it doesn’t feature Kevin the Carrot, the loveable character who has taken centre stage in the last five Christmas campaigns. Created by McCann UK, the new 20-second clip shows a child Ebanana patiently waiting for Santa, snuggled up next to a mince pie in front of a roaring log fire on Christmas Eve. A mystery hand then appears and takes the mince pie, leaving the banana behind - at which the upset Ebanana cries, ‘Santa, wait…why didn’t he take me?’ Just before the teaser clip fades, Ebanana jumps up and angrily declares, ‘I hate Christmas…’ - leaving viewers wondering what happens next in this festive tale. The full ad will be revealed across national TV and online on Thursday 11th November.
Media Type Digital
Length
Editing Company
Audio
Marketing Director
Marketing Director
Marketing Manager
Chief Creative Officer
Creative Lead
Creative Lead
Managing Partner
Business Director
Senior Social Media Director
Senior Account Manager
Head of TV
Head of Effectiveness
Group Strategy Director
Production Company
Director
Director
Director
Chief Executive Producer
Executive Producer - Live Action
Executive Producer
Production Company
Executive Producer
Producer
Production Manager
Director of Photography (DOP)
Editor
Sound Engineer

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