Aldi - "#CuthBack"

McCann Manchester

McCann Manchester Macclesfield, United Kingdom

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Title	#CuthBack
Agency	McCann Manchester
Campaign	#CuthBack
Advertiser	Aldi
Brand	Aldi
Date of First Broadcast/Publication	2021 / 4
Business Sector	Department Stores, Supermarkets
Story	In April 2021, the tastiest court case ever hit the headlines. Colin vs Cuthbert. Larvae vs Larvae. M&S vs Aldi. And we came out on top – in the law and public courts. With just 5 well-crafted tweets, we officially won ‘The Caterpillar Wars’.Fast forward 18 months and Cuth’s back, but this time we took things offline. Forget sending tweets, this time we sent billboards. Turning M&S parking spaces into Aldi media spaces, we parked mobile ad vans outside their stores up and down the country.Driving fame for Cuthbert and Aldi alike, it captured M&S shoppers at the point of purchase and world-famous news outlets at their desks, gaining earned media coverage in The Mirror, Guardian and Forbes.Social found this all too delicious and came back for seconds, gaining 3m organic views on TikTok with 420,805 engagements.
Media Type	Case Study
Chief Creative Officer	Dave Price
Digital Creative Director	Dan Noller
Creative Lead	Conrad Robson
Creative Lead	Sean Carey
Social Media Account Director	Sophie Mullins
Social Media Account Manager	Annabel Gouveia
Social Media Account Executive	Maddy Brice