| Title | Caution |
| Agency | DDB Canada |
| Campaign | Caution - Pacific Blue Cross Travel Insurance |
| Advertiser | Pacific Blue Cross Travel Insurance |
| Brand | Pacific Blue Cross Travel Insurance |
| Posted | June 2010 |
| Business Sector | Insurance |
| Story | Even a short trip to the United States can become very expensive if you require medical attention and dont have travel insurance coverage. These reflective billboards were erected near the US border crossings to remind consumers that Pacific Blue Cross travel insurance coverage is the best way to avoid a financial crisis when traveling. |
| Media Type | Billboard |
| Market | Canada |
| Creative Director | Dean Lee |
| Creative Director | Cosmo Campbell |
| Associate Creative Director | Daryl Gardiner |
| Copywriter | Jeff Galbraith |
| Account Manager | Scott Barr |
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