Volvo C40 - "Every electric socket in the World"

Grey Brasil

Grey Brasil São Paulo, Brazil

1275

Brand: Volvo C40
Country: Brazil

Advertiser: Volvo

Title	Every electric socket in the World
Agency	Grey Brasil
Campaign	Every electric socket in the World
Advertiser	Volvo
Brand	Volvo C40
Date of First Broadcast/Publication	2022 / 3
Business Sector	Four Wheel Drive, SUV(Sports Utility Vehicle)
Philosophy	Every electric socket in the World becomes an exclusive gateway to the Volvo’s C40 Surprising but feels inevitable: to discover Volvo's all-electric model, the C40 Recharge, all it takes is to direct the camera of a cell phone towards any electric socket to access the world of electrification. The idea, created by Grey Brazil and Grey New York, reframes the meaning of the electric socket and allows the public to get to know the attributes of the new Volvo from an interactive and completely immersive VR experience. Once “inside the socket”, the public will be able to discover easter eggs, customize the car, schedule a test drive and even buy the C40 Recharge. And, at first, it’s the only way to get it
Media Type	Digital
Length	67 seconds
Market	United States
Agency	Grey New York
President & Chief Creative Officer	Luciana Rodrigues
Executive Creative Director	João Caetano Brasil
Head of Business Affairs	Rafael Morettini
Head of Strategy & Data	Mariana Pagano
Creative Director	Tomas Correa
Copywriter	Lucas Saicali
Art Director	George Moro
Art Director	Lucas Succi
Planner	Danilo Ueno
Planner	Mariana Pagano
Account Management Team	Carlos Barnabé
Account Management Team	Mariana Zavanella
Media Team	Thiago Kanada
Media Team	Camila Mercadante
Agency Senior Producer	Thais Possatti
Agency Assistant Producer	Viviane Dias
Production Company	Media Dub
PR Agency	Inside Out
Event	Casulo